Padma Lakshmi makes sweet-and-savory love (pics) to …
My colleagues know I have argued against advertising’s ability to do “demand generation” — create need where there was none before. Instead I have always argued that advertising solves an awareness...
View ArticleThe JKWeddingDance video was real; the viral effect was MANUFACTURED – Post 1...
originally investigated and reported on Friday July 31, 2009 by Augustine Fou, with Tugce Esener @tesener Several friends and colleagues had the same reaction when they found out about this video —...
View ArticleTwo viral campaigns – one drove sales, the other probably didn’t
Samsung’s extreme sheep LED art video went viral and was definitely passed along as the bit.ly stats show below, but whether it drove sales for Samsung, or whether people even knew what it meant...
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